I build research systems that help organizations turn human complexity into product strategy, operational clarity and measurable business outcomes.

I approach UX research and strategy the same way: investing deeply in defining the right question‍ ‍before rushing to answers.

Selected Work

Turning Customer Conversations Into Organizational Change

The data showed conversion was falling. It couldn't explain why. This research initiative found the answer and moved the needle from 3.2% to 7.4%.

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How Research Helped Restore Trust in Evolve’s Pricing System

Owners didn’t fear discounts, they feared losing control. This research reframed Evolve’s pricing strategy and helped drive $3.8M above target stayed booking value.

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Operationalizing Customer Journey Research to Drive Conversion Recovery

Research reports weren’t changing behavior. I built a VOC program that brought real users directly into roadmap, leadership and product conversations.

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  • “Your diligence and dedication shines through everything you do with our teams, getting us all ever closer to the customer experience, point of view, and helping us build what's most valuable!”

    —Giselle Rahn, Sr. Director of Marketing & Experience Design at Evolve

  • “Juli brings strong customer context into her work and is thoughtful about turning complex owner feedback into insights teams can use. Her synthesis reflects care, depth, and an understanding of nuance, and partners trust the rigor behind her findings.”

    —Beth Phillips, Former Manager • 2025 Performance Review

  • “Juli, I am consistently impressed by your ability to lead well structured and empathetic interviews that elicit meaningful information from customers while making them feel more heard than ever. Thank you for demonstrating research excellence!”

    —Arun Nagarajan, Chief Product & Technology Officer at Evolve

  • “You’re a powerhouse on the UX Research and insights side. Your research work on Custom Minimum Rates and Owner Cancellations was a huge part of MVP success.”

    —Anonymous Peer • 2025 Performance Review

  • “Juli is a really great collaborator. She is always excited to jump in and help out when needs arise and also to proactively share relevant information with our project team. She comes to projects well prepared and with good ideas”

    —Anonymous Peer • 2025 Performance Review

  • “She is always willing to dive in and help drive initiatives forward through UX research. Not only does she bring a great energy to the team, I have seen her grow more into her role and provide more expertise on how we go about UX research.”

    —Anonymous Peer • 2025 Performance Review